The “It” Factor
by Christian Mickelsen
(San Diego, California)
Editor's Notes: Most coaches when starting out, are very self conscious when they're coaching. They're having a conversation in their head, about what to say next, about whether they're doing or saying the right things, about if they're coaching is really "worth" it.
It's a self defeating habit. And, it gets in the way of having a powerful coaching conversation which could change someone's life. In fact, it's probably the major roadblock between being hired and not ever hearing back from a prospect.
In the end, it comes down to doing a lot of inner work and learning to recognize the value that you, as a coach, bring to the table.
Having a really powerful conversation can change someone's life, and there is no price on someone's dreams...this is the true power of coaching. This is the "It" factor that coach Christian Mickelsen refers to in this new article.
Read it to discover your IT factor and I guarantee that you'll get more clients and change more live.
I must confess…
Not all of my clients become 6 figure coaches overnight. And I recently started wondering what was the difference between the ones that take off quickly and the ones that don’t.
Having a great target market?
Having a background in sales and marketing?
While all of these are great to have, they aren’t the main things that seems to make the biggest difference. What DOES makes the biggest difference and takes coaches from zero to 6 figures the fastest is what I call the “it” factor.
The “it” factor
At my live event, “Big Money Business Coach”, most everything I teach has a “come from” or an underlying philosophy.
Some of that is taught specifically (like the marketing mindset that you can make a difference with your marketing), but most of this “come from” is shared in subtle ways-
I have deep underlying beliefs about the power of coaching, about the impact we coaches can make in people’s lives, and about the need for coaching in the world (a need that translates into people being willing and wanting to pay for coaching). These themes come out in everything I teach at the LIVE events whether it’s in the curriculum or not.
I also believe that the coaching process is so strong that you don’t have to be a “super coach” to make a major impact on people’s lives. Just by meeting with people on a regular basis, week in and week out for 6 months or more, people will get much closer to their goals than they ever would on their own. Why?
Most people will never have someone that they can talk to about their goals and dreams and the challenges that they are having in getting there. Most people will never experience this one time, let alone on a regular basis.
Trust in the power of the process.
So what is the “it” factor?
The “it” factor is a coach’s “come from”. It’s THEIR underlying philosophy and belief system about coaching, about their ability to make a difference, and the need in the marketplace for what they have to offer. Everyone has an underlying philosophy, but they are not all equal. Why?
Because, while most coaches have a strong belief in the power of coaching, they have mediocre beliefs about themselves as a coach (often times bouncing between feeling like the best coach in the world to not being good enough), and finally, most coaches have a very weak belief about the need for coaching in the market place. Sure…
Most coaches believe everyone needs coaching, but they think that these people just don’t realize they need it. And it’s true, most people don’t realize they need “coaching”.
However,people DO realize they need help, and it’s up to the coaches to reach them (not to “educate them on coaching”, but for the coach to educate themselves on the true needs that already exist within certain groups of people and then connect with these needs).
The coaches that have the “it” factor are often on a mission. They are out to make a difference people’s lives and even in the world. And even though most coaches have the desire to make a difference, they don’t clearly SEE who needs their help and how they can reach these people.
How to develop your “it” factor
1) Strengthen your belief in yourself as a coach. Most coaches are led to doubt themselves if they aren’t super successful, if people aren’t hiring them, or if clients don’t stick around for very long. Usually the real cause is simply poor sales and marketing skills or strategies, and have nothing to do with the coaches ability to make a difference.
2) Realize that at this moment there are literally millions of people who would hire a coach if the right coach connected with them in the right way. Think about all of the managers out in the world losing sleep at night because their team isn’t working well together, – or the sales professionals that are frustrated because they can’t break through their income “glass ceiling”…
Or the single men and women that are lonely and have been trying to find their soul mate for years- with little
success, or the business owners that are working too hard and can’t spend enough time with their families.
There is a “relentless demand for coaching” already in existence in the marketplace today.
We don’t need to “educate people about coaching”, we need to educate ourselves about what people truly need, want, and struggle with, so that we can speak their language and connect with them where they are.
3) Get on a mission. If you are clear about who you help and how you help them, you can turn this into a mission. When you’re out to change the world it’s easier to market your coaching because it’s not about you, it’s about serving “them”.
Let’s get people coached!
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