The Science of Persuasion

by Jean-Paul Cortes
(San Jose, Costa Rica)

What Gets You To Say Yes?

What Gets You To Say Yes?

Would you be surprised to discover that What gets you to say yes has been studied for well over 60 years?

Would you be even more surprised to learn that there's actually a science to the psychology of persuasion?

Yes, researchers already have in their power 6 keys that open the doors of compliance for any request you might have.

But before I share them with you, I'd like to tell you the story of a fairly well known Regent's Professor Emeritus of Psychology and Marketing at Arizona State University.

Back around the year 2000, this professor was examining the very many ways people's behaviors were influenced.

In his research, he went as far as going "undercover" for three years just to find out what persuaded folks to do what we do.

He applied for jobs. Took training at used car dealerships. Raised funds. And even worked at telemarketing companies to observe from the trenches what was going on.

What he found was fascinating...

All the available info

There probably hasn't been a time in history that we've had access to so much information. Think about it for a second. It's likely that your brain is overwhelmed with requests for its attention.

And it begs to ask. What does your brain do with all of this, stuff?

Information overload

There's clearly too much of reality for you to take it all in. If you were to consciously process all that information that's coming in through your senses, you'd probably have a meltdown.

It's likely that we wouldn't be able to cope. There must be a filter. A way for us to receive, process and act on the available information.

There is.

Your brain

You might know already that the professor from the story is Robert B. Cialdini. Through his studies, he concluded that in a complex world where people are overloaded with more information than they can deal with, people fall back on a decision making approach based on generalizations.

These generalizations develop because they allow people to usually act in a correct manner with a limited amount of thought and time. However, they can be exploited and effectively turned into tools by those who know them to influence others to act certain ways.

The findings in the book are backed up by numerous empirical studies conducted in the fields of Psychology, Marketing, Economics, Anthropology and Social Science. So what are the 6 keys to influence that he found?

The road to yes

Professor Cialdini laid down 6 major principles of influence, you can learn in depth in what they consist and how to use them by watching the video below. In short, they are:

Reciprocity - Give when you receive

Scarcity - The less there is, the more valuable

Authority - Follow the leader

Consistency - Because I said so

Liking - I like you, so yes

Consensus - So what is everyone else doing?

Watch the video now:

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Sep 12, 2013
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Nice!!
by: Anonymous

Hey, Very interesting Article in deed once you get to think of it, we kept on being persuaded all of the time by everything such as media be it newspapers, TV or even the radio,influences of others come across as well when we work and interact with them all day long and left us only with a small amount of time to think about ourselves and our own needs as we always keep on acting on behalf something or somebody else , I have probably been overloaded a few hundred times in my entire life well I'm actually not that old I'm 36, until I started to listen to my own thoughts, needs and what my heart desires, with respect of others of course just that I began to spend more time alone reflecting on my own insights day by day through my writing to clarify myself and not feeling that persuaded in the middle of the crowded world that we live in otherwise I would have gotten cuckoo I swear,
Thank You for sharing this and to help in bringing light to some true soul seekers as me,

Love and Blessings Jean Paul,

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